I have left unwritten this blog for quite awhile, now I try to add some nourishing post. I like to buy from good brand for some stuffs, they are well known for their name and quality. When i buy a branded item, i often look for it’s original country, it’s sound like ‘Made in Vietnam’.. but when i see the three stripes covering a part of the thing, i just accepted it as something that has a good quality regardless the location of manufacturing site. Many big brands outsource their factories all over the world especially in lower wage man power country.
The main idea is how they maintain the good quality of products. Normally the local brand don’t have as good quality as theirs. Local brand meant to have the cheapest price that are affordable for average and lower class people. They sacrifice the quality on lowering the price.
On the other hand, if you buy the local brand product, you help the development of local economy. Money is circulating and the economy runs smoother. On the other case, some percentage of revenue goes outside the country which increasing your country’s inflation when you buy from international brand.
My point is, if we could make our brand become so good that people can buy confidently and will penetrate the international market in the future; and this is very interesting. Create our brand for our own country first. We have already has Petronas, Proton, Sapura and Modenas. Why don’t we establish some new brand for other thing like boats, electronic giant (like samsung & sony), multimedia giant (like fujitsu, IBM, HP), heavy duty vehicule (like CASE, Caterpillar, Kobelco), mechanical equipment : pumps, compressors, bearings, jack, tools, etc (like Hitachi, BOSCH, Viessman, SKF, KSB). I know that the food and beverage (F&B) is on the expansion, we got our own plus the international brand like KFC, McD, Keanu Rogers, Burger King; but our own is not as many as the international. For this franchisee for example McD, they have to pay 10% of their profit to McD US. The ideal is we create our own franchise network. Make it as fast food, master the cooking style and rebrand it.
I would and dream to see some our brand emerged from now on. I really want to see something change about our economy and self esteem.. Japan, China and even Taiwan have already several international brand which are very very strong in world market.
Well, we must work smart and hard to get there.
Posted by yah on April 21, 2010 at 6:41 pm
the reason is very high cost and intense competition in those areas such as laptops, mfg of vehicle. Malaysian can’t pool skill workers and even capital from stock (need government stimulus),these are called as greenfield investment, which consume the highest risk in business types. If Malaysians are clever, they would gather to buy those companies, but the value of acquisition somehow very expensive.
We have Radix Chicken House in Shah Alam, to compete with KFC and McD, but still new and need more franchisees to emerge even better. We, Malaysian, should support this effort.